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🧠 Explainers & Product Demos > Shoreline Wind
Shoreline Wind
🧠 Explainers & Product Demos
SaaS product (renewable energy software)
Summary:
Product-led motion that explains a complex interface fast.
Platforms: Website and stakeholder presentations (sales and investor conversations)
Timeline: Approx 1 month overall. Planned production effort: 3 days storyboarding/assets, 10 days motion, 1 day sound
Tools: Figma, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator
Workflow: Frame.io reviews and Teams calls. Approx 4 to 5 feedback rounds
The Challenge:
Shoreline Wind was launching a new service and needed a way to show it quickly and clearly to non-technical buyers. The platform has a lot of depth and many features, but prospects needed a simple, confidence-building overview that worked both on the website and in presentations. The core challenge was balancing clarity and speed without turning the video into a feature dump.
The Approach:
A UI-led story built around outcomes first. The client provided the core feature list and messaging, then the script was shaped into clear sections that moved through the workflow in a logical order.
The visuals were built from Figma UI designs, with elements animated individually in After Effects to create depth, camera movement, and momentum. Guided callouts, zooms, highlights, and on-screen hierarchy helped keep attention on one feature at a time so viewers did not get overwhelmed. A deep colour palette with bright glows reinforced the AI product feel.
Pacing was driven by a rhythmic music track, supported by detailed sound design and SFX to reinforce movement. A voiceover guided the viewer through the key moments.
The Results:
The final video gave Shoreline Wind a clear, repeatable way to explain the product in under 90 seconds. It was used immediately for an event presentation, and now lives on the website as a confidence-building overview for prospective customers and stakeholders.
Client feedback: "Professional, collaborative, and spot on. Tuneful Media made our product easy to grasp for non-technical stakeholders with a clear, high-impact video." - Emily Owen, Head of Product and Creative, Shoreline
Faster product understanding
Under 90 seconds to explain the core workflow
More consistent messaging
Single source of truth for web and presentations
Built for distribution
Optional cutdowns and hook variants for testing
Related Projects:
Practical articles, templates, and deep dives on video production, motion graphics, AI workflows, pricing, and performance.
Have a project in mind?
Share a brief, a deadline, and what success looks like. A reply will come back with next steps and a clean plan.
Prefer email? Send details to info@tunefulmedia.com
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