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🧠 Explainers & Product Demos > PILOT
PILOT
Motion Graphics / Product launch animation
SaaS gym startup (martial arts gyms)
Summary:
A playful, illustrated launch video that pitched a new gym management platform without relying on product footage.
Collaboration: Coastline Creative led project organisation, scripting, storyboards, and Illustrator assets. Tuneful Media delivered animation, edit, sound, and finishing
Deliverables: 1 x 60-second launch/pitch video (16:9)
Audience: Martial arts gym owners and operators, coaches and staff, and investors
Tools: Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator (asset preparation), Frame.io
Timeline: Approx 1 month
The Challenge:
PILOT needed a clear and engaging pitch video for time-poor martial arts gym owners. The platform was early stage, with limited real product to show, so the video had to communicate the value proposition and how it fits into daily gym life. It also needed to feel polished and credible for investor conversations.
The Approach:
The piece used a bold, illustrated style with character-led storytelling. Coastline Creative supplied the script direction, storyboards, and Illustrator artwork, and the animation build was created in After Effects with bouncy motion that stayed fun without feeling childish.
Pacing was timed tightly to the voiceover beats, balancing character moments with abstract UI cues to hint at the software without over-promising a finished product. Close collaboration with the illustrator ensured character rigs and elements were separated and prepared correctly for animation. Sound and final assembly were handled in Premiere, with reviews managed through Frame.io.
The Results:
The project delivered a clean, distinctive pitch asset that stood out from more generic SaaS launch videos. While formal performance metrics were not available, the product has since been built and launched, and the video remains a strong example of concept-led storytelling for early-stage platforms.
Martial arts specific pitch
Messaging and visuals tailored to dojos and martial arts gyms, not generic fitness.
Illustrated storytelling
Character-led scenes showed how the platform fits into daily gym life before the product existed.
Polished launch asset
A clean, energetic 60-second video designed for demos, outreach, and investor conversations.
Related Projects:
Practical articles, templates, and deep dives on video production, motion graphics, AI workflows, pricing, and performance.
Have a project in mind?
Share a brief, a deadline, and what success looks like. A reply will come back with next steps and a clean plan.
Prefer email? Send details to info@tunefulmedia.com
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