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🧠 Explainers & Product Demos > NHS Explainer Series
NHS Explainer Series
Explainer Animation
Public sector
Summary:
Accessible explainers that keep complex information simple, accurate, and easy to follow.
Audience: Patients and young people transitioning services
Tools: Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro
Workflow: Clinician provided rough scripts, simplified for clarity. Reviews in Frame.io. Typically 3 iterations
Accessibility: Captions delivered as SRT for accessibility requirements
The Challenge:
The NHS team needed short-form animations to explain specific services in a way that reduced anxiety and confusion. Medical topics can be difficult to understand, and younger audiences can disengage quickly, especially when information is delivered only as written documents. The challenge was to simplify language without losing accuracy, while keeping pacing calm and reassuring.
The Approach:
Each video started from a clinician-written draft script explaining the service. The script was then simplified into clear, non-technical language and reshaped for a smooth narrative flow.
Visually, the animations followed NHS brand guidelines, including typography and a clean, consistent look. Line-drawing style graphics kept the content approachable, while slower motion and clear voiceover delivery made the information easier to process. The final deliverables included SRT captions to support accessibility.
The Results:
The series delivered a clean, repeatable way to communicate medical services in a format younger audiences are more likely to watch. Feedback was positive from staff and patients, the videos continued to be used across departments, and they helped consultations run more smoothly by making explanations quicker and clearer.
Patient-friendly clarity
Complex topics simplified into calm, structured 60-second videos.
Accessibility built in
SRT captions and legible motion designed for social viewing.
Clinic-ready assets
Useful in consultations and internal sharing, not just on social.
Related Projects:
Practical articles, templates, and deep dives on video production, motion graphics, AI workflows, pricing, and performance.
Have a project in mind?
Share a brief, a deadline, and what success looks like. A reply will come back with next steps and a clean plan.
Prefer email? Send details to hello@tunefulmedia.com
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