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🖥️ Web & Interactive > Model Reef Website
Model Reef Website
Web and Interactive
SaaS product (AI financial modelling platform)
Summary:
An SEO-first website design and help centre build designed to drive sign ups and make a startup product feel enterprise-ready.
Role: Website design in Figma (handover to developers). Built the GitBook help centre
Goals: Drive sign ups, explain the product quickly, reduce support burden, and support SEO
Scope: Full website including homepage, pricing, features, use cases, templates, and help centre entry points
Handover: Figma components and annotations, Loom walkthroughs, Teams QA sessions, detailed written notes
The Challenge:
The previous website setup suffered from unclear messaging and weak conversion performance. It looked early-stage and did not communicate the product quickly, and there was no structured help centre to support onboarding. SEO also needed a major lift so organic traffic could become a primary acquisition channel.
The Approach:
The strategy was SEO-first structure and credibility-first design. Most copy was supplied by the client, and the work focused on turning that into a clean, easy-to-scan layout with a clear journey from value proposition to sign up.
A consistent design system was built to make the product feel legitimate, while keeping navigation simple and making large amounts of information feel clean rather than overwhelming. Pages were structured for strong hierarchy, internal linking, and keyword-aligned clarity.
Alongside the marketing site, a GitBook help centre was built to support onboarding, self-serve learning, and long-term SEO. The handover to developers prioritised clarity: annotated Figma files, Loom walkthroughs, and live QA sessions to ensure the build matched the design intent.
The Results:
The site has not fully launched yet, but the SEO foundations are already driving meaningful organic traction. The combined website and help centre setup is designed to scale quickly as the product grows, delivering a multi-million-pound level of presentation for a startup brand.
SEO-first information architecture
Structure and internal linking designed around organic search and clear user journeys.
Credibility-led design system
A consistent, polished UI made a startup product feel enterprise-ready.
Self-serve GitBook help centre
How-to guides, templates, and troubleshooting built for onboarding and reduced support load.
Related Projects:
Practical articles, templates, and deep dives on video production, motion graphics, AI workflows, pricing, and performance.
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Prefer email? Send details to hello@tunefulmedia.com
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