top of page

✂️ Editing & Social > Model Reef Social Campaign

Model Reef Social Campaign

Editing and Social (paid creative testing)

SaaS product (AI financial modelling platform)

Summary:

A Meta-first paid social campaign built to test hooks fast and drive sign ups for an AI financial modelling platform.

  • Platforms: Meta paid ads first. Planned expansion to Google Ads and LinkedIn

  • Conversion goal: Sign ups

  • Approach: Hook testing, iterate winners, and build new variants based on performance signals

The Challenge:

Model Reef needed to build awareness and convert attention into sign ups for a new platform that turns prompts, spreadsheets, PDFs, and exports into live financial models. The campaign had a broad target audience, so the creative needed to test multiple angles quickly and identify which hooks convert in real ad environments.

The Approach:

The campaign started with rapid testing. The first batch of 15 videos used UI screen recordings with simple on-screen text and music to explore different markets and feature hooks.

From early learnings, the strategy was refined into five core ad angles: pain relief, time-to-value, proof, objection handling, and quick outcomes. The next batch is designed as a UGC hybrid, combining facecam pain points, reaction-style demos, screen recording overlays, captions, and fun music for higher trust and stronger conversion.

The Results:

The campaign is ongoing. Early performance showed strong click-through behaviour and website clicks, with early sign ups coming in from the first test batch. At points, cost-per-click dropped to around $0.50, indicating promising creative-market fit for the next iteration.

Hook testing at scale

15 initial creatives used to test markets, features, and messaging.

Performance-led iteration

Winners refined into five repeatable angles for ongoing ad production.

UGC v2 pipeline

Next batch moves to facecam plus screen overlays for stronger trust and conversion.

Related Projects:

Practical articles, templates, and deep dives on video production, motion graphics, AI workflows, pricing, and performance.

Have a project in mind?

Share a brief, a deadline, and what success looks like. A reply will come back with next steps and a clean plan.

Thanks for submitting!

Prefer email? Send details to hello@tunefulmedia.com

bottom of page