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◼️ Motion Graphics > Microsoft Gender Pay Gap Explainer
Microsoft Gender Pay Gap Explainer
Motion Graphics
Corporate
Summary:
Clear motion design that explains sensitive data with clarity and neutrality.
Platforms: Internal comms and public social distribution (including YouTube)
Tools: Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator
Workflow: Multiple Google Meet reviews and Frame.io feedback
Timeline: Fast turnaround (a few days of production time)
The Challenge:
The explainer needed to communicate gender pay gap information in a way that was neutral, clear, and easy to understand. Because the topic is sensitive and data-led, the motion design needed to stay factual and brand-safe while still being engaging enough to hold attention.
The Approach:
The work focused on motion graphics execution and clarity. Charts and data moments were kept simple, with restrained animation and clear on-screen text. Movement was smooth and paced deliberately rather than fast or flashy, aligning with Microsoft brand standards. Reviews were handled through meetings and Frame.io to keep approvals organised and efficient.
The Results:
No hard performance metrics were available, but the video did what it needed to do: it delivered a clean, understandable explainer that could be used across internal and public channels.
Neutral data storytelling
Simple chart animation and clear typography kept the message easy to follow.
Brand-aligned execution
Restrained motion designed to match Microsoft guidelines and tone.
Efficient delivery
Fast turnaround supported by structured reviews via Frame.io.
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