The edit approach was story first. Questions were planned in advance, but clients were encouraged to speak in their own words. Each piece focused on the customer journey: the problem before working with Digital Dilemma, what changed, and why it mattered.

To keep energy high and make the stories easy to follow, the videos used punchy pacing, fun music, and heavy motion graphics with dynamic on-screen text throughout. App visuals and supporting story graphics helped avoid long stretches of a single talking head. Imperfect moments like laughter were kept in to protect authenticity.

The final delivery included cutdowns per location so the team could run tests and emphasise different moments depending on the audience and placement.